DESIGN LEDGERPowered by CTP/IP
Design your beginning

Abstract

The DesignOps, Operational Intelligence and Excellence program is hands on, built to improve your skills and knowledge as a creative leader, taught by Design Ledger. It runs over 10 weeks: 10 live masterclasses online, live or recorded, and 10 live board workshops in the cohort, held between the masterclasses, with the member network throughout.

Outcomes

  • Learn how design can create cultural change
  • Shape better design teams
  • Lead delightful products and services
  • Take design higher up within your organisation

Skills you’ll gain

Declared Intention
Your Mirror
Live Facilitation
Learning Culture
Digital Products and Assets
Service as Operations
Autonomous Systems
Value Provenance
Symbiotic Systems
Operations Run on Data

Overview

DesignOps, Operational Intelligence and Excellence is a 10 week program for those wanting to continue developing their leadership skills. Experience how creative leaders, innovation leaders and design leaders excel when they bring clarity and vision. Learn how they articulate the design space within their organisation, how they get the best out of their team, and above all, how they bring unique ideas to life and go to the last mile of design. The masterclasses are always online; the cohort meets on the live board between them to learn by doing.

Lessons

Area 1 · Self Awareness and Personal Goals

Weeks 1 and 10

Area 3 · Products, Operations and Automation

Weeks 3, 4 and 6

Area 4 · Explaining Value to Multifaceted Markets

Weeks 2, 8 and 9

Area 5 · Leading Teams and Learning Culture

Weeks 5 and 7

What you will learn

  • Learn how design can create cultural change.
  • Shape better design teams.
  • Lead delightful products and services.
  • Take design higher up within your organisation.

Requirements

  • Experience in a design, product or creative role.
  • Time for 10 live masterclasses and 10 live board workshops over 10 weeks.
  • A team, product or organisation where you can apply what you learn.
  • Openness to giving and receiving feedback across the member network.

Who this course is for

  • Design leaders who want to shape better teams.
  • Creative and innovation leaders who lead with clarity and vision.
  • Practitioners stepping up from making to leading.
  • Leaders taking design higher up within their organisation.

Live board · Business design

Learn by doing, grow by sharing.

Turn a real business challenge into a tested product, a clearer business model and a plan for growth. Bring a real challenge and work on it throughout the program; the mirror reads the skipped questions before people, money or time are committed.

KNOW YOUR CUSTOMERLove your audience: understand it, then craft the product strategyWho is yourtarget audienceNeeds andunmet aspirationsWrite a script,interview peopleResearchtriangulationsharingclusteringdeepening audience researchPersonasInsightsJobs tobe doneValuepropositionUser journeycurrent stateUser storiesremoving frictionsynthesiswhat the research says, written as the people, their jobs and the value they are owed
CREATE, SHARE, SUSTAINOne loop outside, build, measure and learn inside itIntendCreateShareSustainBuildMeasureLearnDesign the test andrun it with your audienceClassify and implementthe learningsRefining your productUX/UI best practicesDesign system: designing for scale
REVENUE ENGINEFind your revenue engine, then pass the community checkpointRevenueengineProfit Modelthe way in whichyou make moneyNetworkconnections with other systemsto create valueStructurealignment of your talentassetsProcesssignature of superior methodsfor doing your workCommunitycheckpointthe gate the enginepasses before growth
METRICS AND ETHICSMetrics and insights orchestration: identifying and distinguishing opportunities for faster prioritisationProductDesirableFeasibleViableServicePeoplePlanetProfitMetrics and EthicsPrepare to PitchPitch DayWrap Upthe pitch carries the metrics and the ethics of what was built
Know Your Customer
Create, Share, Sustain
Revenue Engine
Metrics and Ethics

Key disruptions

  1. 01
    Discover: Understanding Niches

    Frame the challenge, use design thinking, understand your audience and align the product and team.

  2. 02
    Develop: test the proposition

    Develop a minimum viable product, explore market size and test assumptions through build, measure and learn cycles.

  3. 03
    Grow: build the business model

    Work on the revenue engine, go-to-market strategy, sales process and community feedback.

  4. 04
    Launch: prepare and present

    Review metrics and ethics, develop a pitch and pre-launch strategy, then present the work and plan the next steps.

Tools

Certification

Earned on measured work.
Sealed by Human Agency.

Complete the masterclass and the certificate is struck as a Sealed Artifact in your data provenance with lineage, signed by your own key.

  • Sealed Artifact

    The certificate carries its full origin story as substance, not metadata.

  • Coherence Index

    Every lesson seal carries its index: how well the work achieved its stated purpose, from 0 to 1.

  • Every lesson

    Each one sealed before the certificate is struck.

  • Genesis Block and the member network

    Every certified Human Agency, in any certification, receives a Genesis Block and joins the cycle to cycle member network with the right to publish.

System CredentialSymbiotic Design & Operational ExcellenceDesign Ledger Learning CenterEarned on measured workCERTIFIED